About me

Private introductions. Curated visibility. Pay-on-booking.

About Me — Ian Gouws

I help exceptional accommodations connect directly with affluent travelers—quietly, owner-direct, and on a performance-based model.

I partner with property managers of luxury villas & private homes, boutique hotels (signature suites), and owners of unique stays/B&Bs. My role is simple: present your accommodation beautifully in a handpicked selection, keep you visible where affluent travelers plan high-value stays, and deliver private inquiries instantly—so you can call within 5 minutes while intent is highest.

Why partner with me

Pay only after the guest’s stay
No retainers. No setup. I invoice only after a referred guest completes their stay.

Owner-direct control
You set the conversation, rates, terms, and service. I deliver the introductions—you own the booking.

Access to affluent travelers
Curated visibility where affluent travelers actively plan premium stays.

Quality over volume
Fewer, better inquiries—less noise, more intent—so you focus on the prospects most likely to fit your property.

Brand-safe presentation
Luxury-forward copy and imagery that reflect your aesthetic—never mass-market or discount-driven.

Seasonal visibility (where relevant)
Summer or Ski season—so your property remains visible when affluent travelers search.

Clear tracking & simple billing
A simple shared lead log, updated together from inquiry to completed stay—clean, predictable invoicing.

How I work (in brief)

Invitation & placement — If invited, your accommodation is featured within my luxury destination collection (e.g., St Barts Collection)—exclusive, never mass-market.
Visibility to affluent travelers — Curated presence where high-value stays are planned; seasonal campaigns when it makes sense.
Instant, private introductions — Inquiries delivered to you instantly; you call within 5 minutes.
Confidentiality — Discretion at every step; NDAs supported when required.
Pay-on-booking — No setup. No retainers. Payment only after the stay.

What I ask of partners

Timely follow-up — Aim to respond within 5 minutes while intent is highest.
Accurate presentation — Quality photography and current details.
Brand consistency — Keep the experience luxury-aligned; avoid mass-market discounting.

Experience & credibility (short version)

20+ years in PPC and lead generation (Google Ads & Microsoft Ads); ZAR 30M+ managed since 2005.
Founder, Luxury Travel Click — a boutique, performance-based partner for luxury travel accommodations.
Background in accounting (BAcc, Stellenbosch University, South Africa) and senior marketing leadership; co-founded a leading South African digital platform—experience that shows up in rigor, tracking, and performance mindset.

I operate with integrity, simplicity, and discretion—building long-term partnerships grounded in real results.

Request an Invitation

Share a few details about your accommodation. I’ll review confidentially and reply within one business day.

Owner-direct • Discreet • Curated • Performance-based • NDA-supported

Request an Invitation

Pay Only After the Guest’s Stay

Our partnership is built on results, not promises. I invoice only after a referred guest has completed their stay—aligning my success with your revenue.
No Setup Fee. No Retainers.

I keep things simple: no upfront costs, no barriers. From day one, my work is performance-based, ensuring our partnership is driven by shared success.
Direct Access to HNW Travelers

Each inquiry I send is private, delivered directly to you for immediate follow-up. You own the call, the booking, and the guest relationship from start to finish.
Brand & Guest Control

Always presented in a premium context, your property is never diluted or devalued. Your brand message, positioning, and guest experience stay in your hands.
HNWI Audience Focus

I beautifully present your accommodation in a curated setting, connecting you with affluent travelers actively planning premium stays in iconic U.S. destinations.
Quality Over Volume

Fewer, better inquiries—less noise, more intent—so you spend more time with the prospects most likely to fit your property.
Curated Visibility

Your accommodation is showcased in a handpicked selection where affluent travelers seek their next exceptional stay. Always exclusive, never mass-market.
Grow Direct, Not Dependent

Build a direct pipeline of affluent travelers, reducing reliance on OTAs. I introduce them; you secure bookings with your white-glove service and guest experience.
Prompt Lead Delivery

Your inquiries are delivered instantly, so you can follow up within 5 minutes—while intent is highest. Swift responses keep you top-of-mind and boost conversions.
Tracking & Invoicing

We keep a simple shared lead log, updated together from inquiry to completed stay—so we can track progress, see what converts, and keep invoicing clean and predictable.
Discretion & Privacy

Guest and owner confidentiality is respected at every step. Where additional privacy is required, I accommodate formal NDAs to ensure complete peace of mind.
Seasonal Visibility

When relevant, I build seasonal campaigns—ski season or summer—so your property remains visible when affluent travelers search.
Brand-Safe Creative

I craft luxury-forward copy and visuals that reflect your aesthetic and strengthen your brand—always on-brand, never mass-market or discount-driven.
Luxury Market Insight

I apply deep insight into affluent traveler behavior and luxury booking patterns—helping position your property to consistently attract the right guests.
Signature Suite Spotlight

For boutique hotels, I feature one or two suites—spotlighting scarcity and elevating perceived value.