Founder

James Webster, ROK Financial's founder, has nearly two decades of experience in the financial services industry. His innovative thinking and dedication to assisting business owners have enabled him to run multiple successful businesses, including National Business Capital & Services. Under the National brand, the team was able to assist small businesses in securing over $1 Billion in financing.

James and the team have always felt the need for a consultative, hands-on approach while leveraging technology to streamline the process. This has enabled them to develop strategic methods for transferring files to specific lenders based on client requirements. On average, the team processes over 400 transactions per month, resulting in the monthly distribution of hundreds of millions of dollars to small businesses.

In 2019, James was honored to be selected as the co-chairman of the Small Business Financing Association Broker Council, a non-profit organization dedicated to ensuring that small businesses have access to clear, secure, and fair financing solutions. James is responsible for establishing responsible and transparent practices for alternative lending brokers and educating policymakers and regulators on the technology-driven platforms and commercial lending programs that have emerged in the business lending market.

James was born and raised on Long Island, where he currently resides with his wife Melissa and children Lilyanna and Jameson. He is an active member of the Long Island community and has a special affinity for local businesses. James not only volunteers with local charities and organizations, but he also likes to include the ROK Financial team whenever possible.

James enjoys the outdoors, skiing, boating, traveling, and sporting events, but most importantly, spending time with his family.